Project Description
Overview
Victor Machado, Sr. Regional Audio Lead for Hogarth Mexico, reports that WSDG (Walters-Storyk Design Group) has been retained to create a recording studio complex for the leading international Advertising/Marketing/ Communication company’s new Mexico City offices. “I worked in a WSDG-designed studio ten years ago, and I knew that when I had the opportunity to commission a new studio that they would be my designers of choice,“ Machado said.
Program
Opened in a small attic above a shop near London’s Carnaby Street in 2008, Hogarth quickly grew from a three man nucleus to a team of fourteen skilled creative and business managers. The agency has produced outstanding work for clients ranging from Ford to Gucci, Volvo, Greenpeace, Pringles, British Airways, Heinz and Rolls Royce. Hogarth maintains over 40 broadcast production suites around the world, including their sophisticated in-house Gramercy Park Studios, a state-of-the-art postproduction and creative service facility. WSDG renovated the firms’ original Mexico City studio in 2014. The Mexico office has become a mainstay in Hogarth ‘s global broadcast production process, not only in Latin America, but for North America and Europe as well. For this reason it was critical that the new studio provided extremely high-end connectivity between the firms sister offices.
Design
Hogarth’s new recording facility is designed for VO recording and sound design for advertising. Linked in real time to the firm’s sister companies in London, NYC, Singapore, etc., via an Avid MTRX and Dante Protocol Network output. The complex provides Hogarth with state-of-the-art production capabilities. Commenting on the new assignment WSDG Partner/ Director of Business Development, Sergio Molho remarked, ”We are especially pleased to have created this audio production/post production facility for Hogarth’s new Mexico City offices. Their exceptional work is recognized for clients around the world, their standards are extremely high and the dual Control Room, Live Room and sound lock complex we have designed for them will support their growing production needs for many years to come.”